“Going Viral” has come to mean “getting a lot of views.”

Going viral originally meant that an idea or content is passed from person-to-person, like a virus.

Different types of going viral:

• Algorithmically viral - where an idea is promoted by an algorithm and gets lots of views.

• True viral - an idea is passed from person to person or shared on social media.

• Media bandwagon viral - when an idea is spread via news sites

Studying viral stunts is like having your own laboratory to getting press.