Jobs-to-be-done
Created: February 13, 2024
Updated: February 13, 2024
Updated: February 13, 2024
Jobs-to-be-done (JTBD) is a neat framework for looking at products not just as functional things, but that they serve more emotional or hedonic needs.
JTBD is good for asking:
- What do people really use this for?
- What non-functional things does this product do?
It’s not good for answering:
- What would they like?
- How should we market this?