Created: February 26, 2024
Updated: February 26, 2024

Authority and Appealing to Authority are what I call the tactics of finding authority figures to endorse you or your thing.

An authority might be:

  • A profession (9/10 dentists agree)
  • Somebody with major social standing (Taylor Swift)
  • An organization (Oxfam says)

Authority figures can actively endorse you

I’m Jonny Twococks and I endorse this message

or by association

Jonny Twococks was spotted with Taylor Swift today

See Also: