Authority and Appealing to Authority are what I call the tactics of finding authority figures to endorse you or your thing.

An authority might be:

• A profession (9/10 dentists agree)
• Somebody with major social standing (Taylor Swift)
• An organization (Oxfam says)

Authority figures can actively endorse you

I’m Jonny Twococks and I endorse this message

or by association

Jonny Twococks was spotted with Taylor Swift today

See Also:

• Why the hypnotist wanted a divorce