Egobait is the tactic of giving awards, nominations, lists and so on to build traction on social media.

It’s encouraging the nominee to share. Everyone knows it’s an attention tactic, but it still works.

#attention

Examples:
Favikon Lists:

• https://www.linkedin.com/posts/anthonypierri_i-dont-know-exactly-how-the-team-at-favikon-activity-7163638286685593600-6ehf