This is a website about tech, #marketing and things of that ilk
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The rise of Xi Jinping
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#video
#explainer
#vox
#china
#politics
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Mission (Company Mission)
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#mission
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Money vs Mission
ChatGPT: modern company, old story
Nov 21, '23
#openai
#mission
#money
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Give somebody a gold star
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#quote
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Scumbag Marketing
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#scumbag-marketing
#marketing-scumbags
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Enshittification
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Infinite Game
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Ensure what you do works
an attempt at being inspiring with bullshit definition judo
Nov 09, '23
#slash-s
#genius-advice
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How to finish that project idea
52 simple steps
Nov 09, '23
#genius-advice
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Noble Cause Corruption
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#crime
#corruption
#justifying-actions
#influence
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Explaining Category Creation to Aliens
And the only time to create a category
Oct 05, '23
#category-creation
#explained-to-aliens
#category
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Welcome to Sellout
Here's what the site is all about
Aug 16, '23
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Two Base Emotions
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#emotion
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April Dunford
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#positioning
#person
#expert
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Buying Risk
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#buying-psychology
#risk
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Human Nature
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#human-nature
#human-needs
#psychology
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Prestige
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#status
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Stories
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#narrative
#storytelling
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Three roles of a product
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#economics
#goods
#products
#why-we-buy
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The Role Of A Brand Logo
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#brand
#branding
#logo
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Asch conformity experiments
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#group
#herd-mentality
#needs-work-2
#psychology
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Gear Doesn't Matter
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#gear
#get-started
#youtube
#motivation
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Magical Thinking
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#beliefs
#psychology
#magical-thinking
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Romance scams
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#human-nature
#persuasion
#scams
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Logos, Ethos, Pathos, Kairos
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#ethos
#kairos
#logos
#pathos
#persuasion
#rheroric
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Second-order effects and consequences
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#externalities
#knock-on-effects
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Belonging
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#human-needs
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Human needs
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#human-needs
#needs-work
#psychology
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Tell the many what the few know (quote)
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#media
#news
#pr
#quote
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Framing (Persuasion)
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#framing
#persuasion
#politics
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Types of Goods (Economics)
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#economics
#goods
#needs-work
#veblen
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The Gangnam Style Problem
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#algorithms
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Status Group
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#needs-work
#status
#human-needs
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Reactance
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#bias
#persuasion
#sales
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Category Baggage
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#category
#category-creation
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Category Design
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Copy Cannot Create Desire For A Product (Quote)
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#copy
#desire
#quote
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Confirmation Bias
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Eugene Schwartz
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Buying Trigger
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Truckstop Sandwich Product
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Why Do People Buy Things?
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Exciting Brand, Boring Category
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#go-to-market
#marketing
#strategy
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Mythmaking (brand mythology)
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#brand
#myth
#persuasion
#storytelling
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Strategy
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#goals
#obstacles
#strategy
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Benefits
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Nobody wants to be sold to
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#core-principles
#marketing
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The evaporative cooling effect of communities
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Why online communities end up sucking
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Building Community
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#half-baked
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Semiotics
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Status And Culture (Book)
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#books
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Status
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Categorization
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Brand
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Creating Problems
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Loss Aversion
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Public Relations (PR)
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#propaganda
#pr
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Aspirational Customer Persona (ACP)
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Buyer Personas
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Demand Generation
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Features and Benefits
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Going Viral (Phrase)
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Viral Stunts
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Narrative
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Edward Bernays
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#person
#marketing-scumbags
#pr
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JAQing Off
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Category Blur
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Differentiation
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Herd Behavior
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USP - Unique Selling Proposition
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Seeding (Content)
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Bandwagon Effect
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Nothing Draws a Crowd Like a Crowd (quote)
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Differentiator
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Positioning
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Counter Narrative
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Fear, Uncertainty, And Doubt (Fud)
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