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The Gangnam Style Problem

From YouTube engineers who made the recommendation algorithm. If a user were to start any random video, they’d eventually end up on Gangnam Style: the most popular video at the time.

This was seen as a problem, as you’d get more an more general in content

Instead, the order was flipped. You’d be recommended more and more niche content.

Many argue this leads to you seeing more and more extreme content.

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