Sellout

This is a website all about marketing any old bullshit
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#marketing#persuasion#psychology#status#human-needs#strategy#needs-work#bias#narrative#why-we-buy#category#storytelling#brand#human-nature#economics#goods#products#pathos#logos#ethos#knock-on-effects#externalities#media#kairos#rheroric

Eugene Schwartz

Eugene Schwartz was a 1920’s adman and copywriter. He was a leading figure in direct mail campaigns.

He’s famous for his books:

  • Breakthrough Advertising
  • The Brilliance Breakthrough

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Sellout