Sellout

This is a website all about marketing any old bullshit
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#marketing#persuasion#psychology#status#human-needs#strategy#needs-work#bias#narrative#why-we-buy#category#storytelling#brand#human-nature#economics#goods#products#pathos#logos#ethos#knock-on-effects#externalities#media#kairos#rheroric

Confirmation Bias

Confirmation bias is a cognitive bias that says we seek out and believe information that confirms our existing beliefs.

Understanding prevailing narratives and confirmation bias is critical to creating a viral stunt or campaign.

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