The question we should be asking about Category Design
1 min read - March 6, 2023
To a hammer salesman, there’s only one tool you need. Nail? Use a hammer? Puddle of water? Hammer it away.
Category Design is having its hammer time, like PLG and all other buzzwords before it.
On LinkedIn, arguments splutter along between the Category Design consultants and the nay-sayers about whether it’s good, bad, or just another marketing tactic in disguise.
Annoyingly, the world is gray. The question we need to ask isn’t whether category design is good or bad.
We need to ask, “in which situations is it good” and “in which situations is it bad.”
I’ve started to expand my thinking in my category design wiki post