Today The Guardian published an article outlining a litany of stretched truths and outright BS deployed by woo-woo merchant Jay Shetty.
Every self-help guru needs a “thing” and Jay Shetty’s is all about being a monk in India (though he grew up in London).
The following line stood out to me:
Shetty’s success is largely predicated on this riches-to-rags-to-riches backstory.
If I wanted to be a self-help guru, I’d need a good (bullshit) backstory. Everyone does. When your product is your advice, you need a reason it works.
Most people reach for rags-to-riches.
But I’d never thought about the riches-to-rags-to-riches pipeline before (I’ve added it to my Bullshit backstory note).
BTW, the article contains a lot of well-checked mythbusting - it’s worth a read.
Why the hypnotist wanted a divorce
I was listening to this thing about a stage hypnotist in the 60s or 70s who married a Hollywood actress with the sole goal of divorcing her.
Being divorced from a famous actress gave him social proof and was sure to boost his credibility.
I’m not adding anything new to the field of marketing by saying authority sells, but this was a brazen, shitty move.
The average American woman has more lip products than close friends
I read this in The Guardian. It’s both a massive success for capitalism but a great sadness for humanity.