This is the first and only website about b2b marketing
This website is about uncovering the persuasion principles behind #scams, #propaganda, #b2b-marketing and so on.
(You can read more my goals for Sellout in this post.)
Start by checking out the Wikis
Public Relations (PR)
Wiki
#propaganda
#pr
Edward Bernays
Wiki
#person
#marketing-scumbags
#pr
Positioning
Wiki
The Role Of A Brand Logo
Wiki
#brand
#branding
#logo
Two Base Emotions
Wiki
#emotion
The Gangnam Style Problem
Wiki
#algorithms
Tell the many what the few know (quote)
Wiki
#media
#news
#pr
#quote
April Dunford
Wiki
#positioning
#person
#expert
Fear, Uncertainty, And Doubt (Fud)
Wiki
JAQing Off
Wiki
Gear Doesn't Matter
Wiki
#gear
#get-started
#youtube
#motivation
Status And Culture (Book)
Wiki
#books
Copy Cannot Create Desire For A Product (Quote)
Wiki
#copy
#desire
#quote
Buying Risk
Wiki
#buying-psychology
#risk
Status Group
Wiki
#needs-work
#status
#human-needs
Magical Thinking
Wiki
#beliefs
#psychology
#magical-thinking
Logos, Ethos, Pathos, Kairos
Wiki
#ethos
#kairos
#logos
#pathos
#persuasion
#rheroric
Human Nature
Wiki
#human-nature
#human-needs
#psychology
Prestige
Wiki
#status
Stories
Wiki
#narrative
#storytelling
Three roles of a product
Wiki
#economics
#goods
#products
#why-we-buy
Asch conformity experiments
Wiki
#group
#herd-mentality
#needs-work-2
#psychology
Romance scams
Wiki
#human-nature
#persuasion
#scams
Second-order effects and consequences
Wiki
#externalities
#knock-on-effects
Belonging
Wiki
#human-needs
Human needs
Wiki
#human-needs
#needs-work
#psychology
Framing (Persuasion)
Wiki
#framing
#persuasion
#politics
Types of Goods (Economics)
Wiki
#economics
#goods
#needs-work
#veblen
Reactance
Wiki
#bias
#persuasion
#sales
Category Baggage
Wiki
#category
Category Design
Wiki
Confirmation Bias
Wiki
Eugene Schwartz
Wiki
Buying Trigger
Wiki
Truckstop Sandwich Product
Wiki
Why Do People Buy Things?
Wiki
Exciting Brand, Boring Category
Wiki
#go-to-market
#marketing
#strategy
Mythmaking (brand mythology)
Wiki
#brand
#myth
#persuasion
#storytelling
Strategy
Wiki
#goals
#obstacles
#strategy
Benefits
Wiki
Nobody wants to be sold to
Wiki
#core-principles
#marketing
The evaporative cooling effect of communities
Wiki
Why online communities end up sucking
Wiki
Building Community
Wiki
#half-baked
Semiotics
Wiki
Status
Wiki
Categorization
Wiki
Brand
Wiki
Creating Problems
Wiki
Loss Aversion
Wiki
Aspirational Customer Persona (ACP)
Wiki
Buyer Personas
Wiki
Demand Generation
Wiki
Features and Benefits
Wiki
Going Viral (Phrase)
Wiki
Viral Stunts
Wiki
Narrative
Wiki
Category Blur
Wiki
Differentiation
Wiki
Herd Behavior
Wiki
USP - Unique Selling Proposition
Wiki
Seeding (Content)
Wiki
Bandwagon Effect
Wiki
Nothing Draws a Crowd Like a Crowd (quote)
Wiki
Differentiator
Wiki
Counter Narrative
Wiki