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  </url><url>
    <loc>https://sellout.co/tags/algorithms/</loc>
    <lastmod>2023-08-10T21:27:04-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/the-gangnam-style-problem/</loc>
    <lastmod>2023-08-10T21:27:04-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/status-group/</loc>
    <lastmod>2023-08-10T12:29:08-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/bias/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/reactance/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/sales/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/category/</loc>
    <lastmod>2024-01-08T10:43:28-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/category-baggage/</loc>
    <lastmod>2024-01-08T10:43:28-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/category-design/</loc>
    <lastmod>2023-10-05T13:48:10-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/category-creation/</loc>
    <lastmod>2024-01-08T10:43:28-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/copy/</loc>
    <lastmod>2024-01-05T07:40:48-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/copy-cannot-create-desire-for-a-product-quote/</loc>
    <lastmod>2024-01-05T07:40:48-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/desire/</loc>
    <lastmod>2024-01-05T07:40:48-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/eugene-schwartz/</loc>
    <lastmod>2024-01-05T07:41:44-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/confirmation-bias/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/buying-trigger/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/truckstop-sandwich-product/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/why-do-people-buy-things/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/exciting-brand-boring-category/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/go-to-market/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/strategy/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/myth/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/mythmaking-brand-mythology/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/goals/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/obstacles/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/strategy/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/core-principles/</loc>
    <lastmod>2024-01-05T07:41:02-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/nobody-wants-to-be-sold-to/</loc>
    <lastmod>2024-01-05T07:41:02-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/benefits/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/the-evaporative-cooling-effect-of-communities/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/why-online-communities-end-up-sucking/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/building-community/</loc>
    <lastmod>2023-11-01T09:56:56-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/tags/half-baked/</loc>
    <lastmod>2023-11-01T09:56:56-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/semiotics/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/status/</loc>
    <lastmod>2024-01-04T16:01:49-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/status-and-culture-book/</loc>
    <lastmod>2023-11-29T15:53:32-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/categorization/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/brand/</loc>
    <lastmod>2024-01-17T13:33:32-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/creating-problems/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/loss-aversion/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/buyer-personas/</loc>
    <lastmod>2024-01-08T18:01:52-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/public-relations-pr/</loc>
    <lastmod>2023-08-16T15:58:01-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/demand-generation/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/features-and-benefits/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/going-viral-phrase/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/viral-stunts/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/edward-bernays/</loc>
    <lastmod>2023-08-16T15:57:19-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/jaqing-off/</loc>
    <lastmod>2023-08-10T14:06:01-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/herd-behavior/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/seeding-content/</loc>
    <lastmod>2023-08-10T11:11:02-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/bandwagon-effect/</loc>
    <lastmod>2024-01-07T16:49:52-08:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/positioning/</loc>
    <lastmod>2023-08-16T13:51:06-07:00</lastmod>
  </url><url>
    <loc>https://sellout.co/notes/fear-uncertainty-and-doubt-fud/</loc>
    <lastmod>2023-08-10T16:23:45-07:00</lastmod>
  </url>
</urlset>
