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The rise of Xi Jinping

Wiki #video #explainer #vox #china #politics
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Mission (Company Mission)

Wiki #mission
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Money vs Mission

ChatGPT: modern company, old story

Nov 21, '23 #openai #mission #money
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Give somebody a gold star

Wiki #quote
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Scumbag Marketing

Wiki #scumbag-marketing #marketing-scumbags
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Enshittification

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Infinite Game

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Ensure what you do works

an attempt at being inspiring with bullshit definition judo

Nov 09, '23 #slash-s #genius-advice
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How to finish that project idea

52 simple steps

Nov 09, '23 #genius-advice
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Noble Cause Corruption

Wiki #crime #corruption #justifying-actions #influence
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Explaining Category Creation to Aliens

And the only time to create a category

Oct 05, '23 #category-creation #explained-to-aliens #category
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Welcome to Sellout

Here's what the site is all about

Aug 16, '23
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Two Base Emotions

Wiki #emotion
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April Dunford

Wiki #positioning #person #expert
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Buying Risk

Wiki #buying-psychology #risk
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Human Nature

Wiki #human-nature #human-needs #psychology
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Prestige

Wiki #status
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Stories

Wiki #narrative #storytelling
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Three roles of a product

Wiki #economics #goods #products #why-we-buy
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The Role Of A Brand Logo

Wiki #brand #branding #logo
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Asch conformity experiments

Wiki #group #herd-mentality #needs-work-2 #psychology
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Gear Doesn't Matter

Wiki #gear #get-started #youtube #motivation
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Magical Thinking

Wiki #beliefs #psychology #magical-thinking
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Romance scams

Wiki #human-nature #persuasion #scams
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Logos, Ethos, Pathos, Kairos

Wiki #ethos #kairos #logos #pathos #persuasion #rheroric
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Second-order effects and consequences

Wiki #externalities #knock-on-effects
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Belonging

Wiki #human-needs
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Human needs

Wiki #human-needs #needs-work #psychology
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Tell the many what the few know (quote)

Wiki #media #news #pr #quote
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Framing (Persuasion)

Wiki #framing #persuasion #politics
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Types of Goods (Economics)

Wiki #economics #goods #needs-work #veblen
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The Gangnam Style Problem

Wiki #algorithms
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Status Group

Wiki #needs-work #status #human-needs
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Reactance

Wiki #bias #persuasion #sales
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Category Baggage

Wiki #category #category-creation
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Category Design

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Copy Cannot Create Desire For A Product (Quote)

Wiki #copy #desire #quote
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Confirmation Bias

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Eugene Schwartz

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Buying Trigger

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Truckstop Sandwich Product

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Why Do People Buy Things?

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Exciting Brand, Boring Category

Wiki #go-to-market #marketing #strategy
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Mythmaking (brand mythology)

Wiki #brand #myth #persuasion #storytelling
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Strategy

Wiki #goals #obstacles #strategy
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Benefits

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Nobody wants to be sold to

Wiki #core-principles #marketing
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The evaporative cooling effect of communities

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Why online communities end up sucking

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Building Community

Wiki #half-baked
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Semiotics

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Status And Culture (Book)

Wiki #books
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Status

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Categorization

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Brand

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Creating Problems

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Loss Aversion

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Public Relations (PR)

Wiki #propaganda #pr
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Aspirational Customer Persona (ACP)

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Buyer Personas

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Demand Generation

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Features and Benefits

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Going Viral (Phrase)

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Viral Stunts

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Narrative

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Edward Bernays

Wiki #person #marketing-scumbags #pr
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JAQing Off

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Category Blur

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Differentiation

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Herd Behavior

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USP - Unique Selling Proposition

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Seeding (Content)

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Bandwagon Effect

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Nothing Draws a Crowd Like a Crowd (quote)

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Differentiator

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Positioning

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Counter Narrative

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Fear, Uncertainty, And Doubt (Fud)

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