Soho Private Members Club is where Prince Harry and Meghan Markle went on an early blind date.

(Also, Jude Law’s kid was once hospitalized after finding and eating some floor-mdma.)

It’s an exclusive club for creatives. The Problem With Being Exclusive

But in 28 years, it’s never turned a profit (until now).

All it took was:

• A series of buy outs
• Open shit loads of properties
• Triple admissions
• Lift spend-per-member

In Gen-Z parlance. I’m obsessed with the status sell: it’s genius.

But there’s an issue:

• Shareholders think “if you aren’t growing you are dying”.
• But when your key product is keeping people out… you can’t

Ps. Will add this to Interesting Questions one day