Why online communities end up sucking

Created: February 17, 2023
Updated: August 10, 2023

Online communities nearly always end up being terrible. It’s because of the dynamic and motivations of the creators.

  • Most creators need to monetize a community through sponsorships

  • You can charge more for sponsorships if you have more members in the community

  • More members means more beginners than experts

  • Everybody in a community wants to learn from people who are more expert than they are

  • But in the drive to increase member numbers, the community becomes populated with beginners who ask beginner questions

  • The experts don’t get anything from this, so leave

  • This leaves a great soup of beginners begging for help