USP - Unique Selling Proposition
Created: January 6, 2024
Updated: January 9, 2024
Updated: January 9, 2024
The Unique Selling Proposition is the idea that in an advertising campaign, a product must have a single Unique Selling Proposition.
It was coined and popularized by Rosser Reeves, who was an early pioneer of TV advertising.
USP Synonyms
- Unique value proposition
- Unique selling point
An evolution of the idea is the differentiator.