Unsought Goods

Created: January 17, 2024
Updated: January 18, 2024

Unsought Goods are products or services that users don’t ordinarily seek out.

Popularity can transform goods from unsought to sought.

It’s a jargon term used by economists.


⚰️ Funerals

🧯 Fire extinguishers

📱 Brand new products (frozen foods, the iPhone)

The interesting thing about unsought goods

Most marketing advice says focus on product where there is existing demand.

There are countless successful products and industries that sell unsought goods (see the examples).