Truckstop Sandwich Product
Updated: August 10, 2023
Nobody buys a truckstop sandwich product because of their quality, brand, or dedicated customer service.
I write about it here: the truckstop sandwich story.
A truck-stop sandwich does the job. It doesn’t even propose to do it well. But people buy them because of a burning need.
The keys to a truckstop sandwich product:
Burning need which the product solves
Limited other options
A situation where the buyer can throw their usual standards out of the window