The Role Of A Brand Logo

Created: April 25, 2023
Updated: August 15, 2023

Paraphrasing Michael Bierut: a logo is a vessel into which you pour meaning.

This is essential advice for anyone concerned with building a brand. A brand is just another name for your reputation. A logo is just a symbol that anchors your reputation: it’s filled with meaning.

Further Reading

Michael Bierut - Graphic Designer via Vox