The Gangnam Style Problem
Updated: August 10, 2023
The Gangnam Style Problem is a real problem to do with autoplay on YouTube.
It’s the name YouTube engineers gave to the way the auto-play algorithm worked.
If a user were to start any random video, they’d next be served a slightly more popular video on a related subject. It was probably slightly more generic.
Left forever, they’d end up on Gangnam Style: the most popular video at the time.
The problem for engagement
This caused an engagement problem. A user would see videos that were more general in theme – more generic. They’d get bored
The Fix: Flip the order. Autoplay something more niche.
A user would no longer go to Gangnam Style. They’d be recommended more and more niche content.
Critics say this is a problem with #algorithms. They serve more and more extreme content, gradually changing the viewers opinions to be more extreme.