Tell The Many What The Few Know
Updated: January 10, 2024
The role of the media is to tell the many what the few know
Source: The News Meeting (Podcast).
I heard this quote on a podcast called The News Meeting.
The quote pithily highlights the dynamics of how major news organizations select what becomes news.
Journalists are looking for new events that impact many people and to find them early on when only a few know.
Why this matters
For marketers who want to get press, it's useful to understand how journalists thinks about what is newsworthy.