Seeding (Content)

Created: September 22, 2022
Updated: August 10, 2023

To go viral, content needs to be planted – seeded – in a place where it will grow and spread.

Common seeding tools:

  • Media/press

    • Local media or small press
  • Posting to Reddit

  • Sending to an emailing list.

Content seeding methods are the same as standard advertising or content distribution. What separates them is the end goes of virality.