Public Relations (PR)

Created: February 3, 2023
Updated: August 16, 2023

Public relations is the field of managing what the public hear and think.

Small and early-stage companies think of PR as “getting press”.

More mature companies, especially those which are scandal-ridden, use PR to control the press narrative surrounding the company.

Public relations came from propaganda

Read about Edward Bernays, an expert in #propaganda who invented #pr

Subsets of PR

  • Crisis Communications - Responding to bad events
  • Internal Communications - What employees think
  • Media Relations - Working with media to get favourable press coverage