Public relations is the field of managing what the public hear and think.

Small and early-stage companies think of PR as “getting press”.

More mature companies, especially those which are scandal-ridden, use PR to control the press narrative surrounding the company.

Public relations came from propaganda

Read about Edward Bernays, an expert in #propaganda who invented #pr

Subsets of PR

• Crisis Communications - Responding to bad events
• Internal Communications - What employees think
• Media Relations - Working with media to get favourable press coverage