Missions (also known as a company mission) are statements written by companies as a way to communicate to the world, including their employees, why they are in business.

Some are concrete, like Oxfam’s:

Our mission is to build lasting solutions to poverty and injustice, focusing on improving lives and promoting the rights of women and girls.

Some err toward fluffy yoga-babble like Pendo’s

We’re on a mission to elevate the world’s experiences with software.