Fear, Uncertainty, And Doubt (Fud)
Created: January 24, 1984
Updated: August 10, 2023
Updated: August 10, 2023
FUD, or Fear, Uncertainty, and Doubt, is a persuasion technique used in propaganda, sales, and marketing.
FUD is a powerful sales technique due to Loss Aversion Bias.
Example:
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When tobacco companies spread uncertainty about the scientific validity of research that said cigarettes were bad.
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Insurance companies play on the fear of losing possessions in a disaster.