Demand Generation

Created: February 2, 2023
Updated: August 10, 2023

Demand Generation is the name of a team and discipline of placing digital ads.

Demand Generation practitioners will say that their efforts are to blog, place digital ads, and generally promote the problem that buyers have. They are to build awareness of a problem. People who have that problem will research solutions and find then buy from the company.

In spite of this, Demand Gen teams are typically focused on driving visits to a website using ads.