Category Blur

Created: January 6, 2024
Updated: January 9, 2024

Category Blur is the idea every product within a category looks basically the same to most people. Only insiders spot the nuances.

i.e. The category is blurry.


To most people, all CRM tools basically look the same thing. The CRM category is blurry

Most brands have a fake sort of differentiation.
Insiders notice but nobody else really does.


To be different to outsiders, you need to be _really_ different

Source: Youngme Moon’s Book - Different.