Category Blur
Created: January 6, 2024
Updated: January 9, 2024
Updated: January 9, 2024
Category Blur is the idea every product within a category looks basically the same to most people. Only insiders spot the nuances.
i.e. The category is blurry.
Example
To most people, all CRM tools basically look the same thing. The CRM category is blurry
Most brands have a fake sort of differentiation.
Insiders notice but nobody else really does.
Takeaway
To be different to outsiders, you need to be _really_ different
Source: Youngme Moon’s Book - Different.