Buying Trigger

Created: March 1, 2023
Updated: August 10, 2023

Buying trigger is a reason that buyers start looking for solutions.

Example buying triggers

Life experiences:

  • Getting mugged

  • Jealousy of a friend’s house

Change in status and circumstance:

  • New job

  • New living arrangement

  • Relationship change

  • Health news

Workplace triggers:

  • Missed goals or targets at work

  • New boss, team or direct reports

  • A new project at work