Notes Impact, Communication, Persuasion Model Bullshit backstory Authority Attention tactics Egobait Jobs-to-be-done 🐄 Boeuf du jour The Music Streaming New Deal Interesting Questions How do you market a product people don't want? Unsought Goods Peep Laja Differentiation vs Distinctiveness Competitors vs Competitive Alternatives MonoNeon (bass player) Quotes Asch conformity experiments Nothing Draws a Crowd Like a Crowd Marketing Myths Books Youngme Moon People The productivity timer Aspirational Customer Persona (ACP) Category Blur Differentiation Differentiator Narrative USP - Unique Selling Proposition The rise of Xi Jinping Mission (Company Mission) Give Somebody a Gold Star Scumbag Marketing Enshittification Infinite Game Noble Cause Corruption Counter Narrative Two Base Emotions April Dunford Buying Risk Human Nature Prestige Stories Three roles of a product The Role Of A Brand Logo Gear Doesn't Matter Magical Thinking Romance scams Logos, Ethos, Pathos, Kairos Second-order effects and consequences Belonging Human needs Tell The Many What The Few Know Framing (Persuasion) Types of Goods (Economics) The Gangnam Style Problem Status Group Reactance Category Baggage Category Design Copy Cannot Create Desire For A Product (Quote) Eugene Schwartz Confirmation Bias Buying Trigger Truckstop Sandwich Product Why Do People Buy Things? Exciting Brand, Boring Category Mythmaking (brand mythology) Strategy Nobody wants to be sold to Benefits The evaporative cooling effect of communities Why online communities end up sucking Building Community Semiotics Status Status And Culture (Book) Categorization Brand Creating Problems Loss Aversion Buyer Personas Public Relations (PR) Demand Generation Features and Benefits Going Viral (Phrase) Viral Stunts Edward Bernays JAQing Off Herd Behavior Seeding (Content) Bandwagon Effect Positioning Fear, Uncertainty, And Doubt (Fud)